The beauty industry will reign in Spain again when In-Cosmetics Global returns to Barcelona, March 31–April 2 at Fira de Barcelona. According to event organizer, Reed Exhibitions, In-Cosmetics Global will provide an unrivalled platform for R&D specialists and formulators at the forefront of the burgeoning cosmetics and personal care industry.

Celebrating its 30th anniversary and sixth year in Spain’s second-largest city, the leading event for personal care ingredients will bring together suppliers with leading finished product manufacturers to network, learn about future trends and discover new products, ingredients and services.

With the value of the global cosmetic products market expected to top $805 billion by 2023, according to market researchers, In-Cosmetics Global will offer insights into the key trends driving this ongoing growth. The show will welcome leading experts from Euromonitor International, Mintel, GlobalData and Beautystreams, who will deliver the latest intelligence and market analysis. These analysts are just a few of the experts who will be making presentations during the conference.

“We’re incredibly proud to be celebrating 30 years of In-Cosmetics Global. During this time we’ve championed innovation and played host to some of the most influential product launches in the industry,” said Roziani Zulkifli, exhibition director. “Last year, personalization and the rise of digital were highlighted as the next trends and the establishment of these drivers in 2019 is reflected with the launch of the new Beauty Tech Zone in 2020. We’re excited to see what innovation will be revealed and what will be pinpointed as the next market drivers. As one of the most cost-effective platforms for R&D professionals, In-Cosmetics Global is not to be missed.”


Top-Tier Global Exhibitors

In-Cosmetics Global continues to attract the industry’s biggest global names in beauty and personal care. All 20 of the top beauty industry suppliers are expected in 2020. This edition will also welcome more than 50 Spanish suppliers who will cover everything from sun care to decoratives.

More than 20 new exhibitors are confirmed including Forestwise, a leading manufacturer of sustainable and high-quality herbal extracts and natural carotenoids from the forests of Indonesia. These companies make up just some of the 800 suppliers expected to exhibit at the 2020 event.

In addition to the exhibition, In-Cosmetics features a conference program with breadth and depth. The popular Marketing Trends Theater returns with a wide range of sessions, offering insight into the latest trends, facts, figures, market analysis and research data. Highlights include Gabrielle Beckwith, senior analyst, beauty and fashion, Euromonitor International, who will offer a tour of the world’s beauty, from A-Beauty to K-Beauty, and Michael Nolte, creative director at Beautystreams, who will define consumer archetypes and how their lifestyles and buying habits will impact the beauty industry in 2021 and beyond.

Stylus’ Senior Beauty Editor Lisa Payne will reveal five beauty consumer tribes that brands must reach in order to maintain relevance and further their businesses in the ever-changing beauty landscape. In “Branding Beyond Green: a how-to guide for designing responsible beauty brands,” Partner and Creative Director of Free The Birds, Nick Vaus, will tackle some of the common myths around sustainable ingredients and packaging.

The Marketing Trends Theater will also host two roundtables; the first, focusing on indie brand development, and the second debating the growing trend for CBD in beauty with representatives from Prohibition Partners, Ho Karan and OTO.


Time To Get Technical

The comprehensive and free-to-attend educational program will feature more than 80 technical seminars, where R&D professionals can familiarize themselves with key personal care ingredients and hear leading suppliers share hints, tips and in-depth solutions.

A session on taking care of the protective skin barrier and how ceramides can help will be delivered by Evonik’s Global Head of Product Development Innovation Management Active Ingredients, Jennifer Schild. Discussing formulating high-performance hair care products in the clean beauty trend, Caroline Mabille, global business development manager, hair care at Solvay Novecare, will showcase a selection of Solvay ingredients, such as eco-friendly conditioning Jaguar and cruelty-free and gluten-free strengthening protein, Mackproplus Rice C, which help formulators design efficacious products in the clean beauty trend.


Shiny & New

Reflecting the rapid growth of beauty technology, the 2020 event will include the launch of a new Beauty Tech Zone at In-Cosmetics Global, focusing on eight key product segments including personalized purchase, ongoing support and sales strategies. Through a series of dedicated talks and exhibitor showcases, the zone will be a networking hub that brings together relevant buyers, investors, marketers and retailers.

Additionally, a new “#PitchPerfect” competition will give three exhibitors the opportunity to present to win the first-ever Best Technology 2020 award for their innovative concept, solution or ready-made product.


Inspiration from Formulation

The Formulation Lab returns to give R&D lab professionals access to practical advice from the likes of Evonik, Sensient, Azelis and Ashland. This year, In-Cosmetics Global will be partnering with Formula Botanica, a leading accredited online organic cosmetic science school, which will host formulation training sessions open to all R&D and non-R&D professionals.

Other Formulation Lab sessions will see Carol Corvez, global formulation senior manager at Lucas Meyer Cosmetics, demonstrate how to formulate a sprayable emulsion in a sustainable way using Lysofix, a unique pure lysophospholipid O/W emulsifier for flexible formulations. Claudia Brunn, manager, global product development surfactants and oleochemistry at BASF Personal Care and Nutrition GmbH, will present Texapon SFA (INCI: disodium 2-sulfolaurate) in innovations in natural and mild cleansing.


Let In-Cosmetics Guide You

In-Cosmetics Global has been curated to allow visitors to maximize their time including through a number of specialist tours and trails such as the returning Indie Trail. A series of R&D Tours, guided by formulation expert, Rouah Al-Wakeel, will introduce selected exhibitors focused on protection, hair care innovation and naturals.

On March 30, the In-Cosmetics Global pre-show Regulatory Conference also offers regulatory and compliance professionals an opportunity to advance their understanding of the world’s biggest markets and their key regulatory modules on everything from microplastics to halal certification. (Spaces are limited, so attendees are encouraged to book their places at the paid-for conference and take advantage of the early-bird rate, available until February 14.)


An Interactive Zone

Elsewhere, personal care professionals can discover and discuss the most prevalent industry issues at one of five half-day workshops, covering everything from skin microbiome to preservation challenges and formulating for a sustainable future. These paid-for lessons help attendees identify and plan for future business opportunities as well as navigate potential challenges.

The Innovation Zone will showcase the most innovative personal care ingredients designed to enable the next wave of personal care formulations. Products will be launched during the show or in the six months prior, giving R&D professionals unique exposure to innovation, enabling a competitive edge.

The zone will also be home to Formulation Displays, where a number of exhibitors will offer the chance to test formulations. Event partners Mintel will also be holding live demonstrations, hosted by its Beauty & Personal Care team, which will present the latest products available in line with the hottest marketing trends.

The Sensory Bar will offer direct interaction with products including fragrances for hair care and transforming textures for moisturizers. For those looking to design the next wave of color cosmetics, the Make-Up Bar will present new formulations covering everything from pigments to technologies.

Offering another interactive opportunity, the Sustainability Corner will feature the latest advancements and accomplishments in sustainable personal care, including raw materials and products that meet environmental and social standards.

The Fragrance Zone will bring together prestigious fragrance houses, producers and distributors, including Luzi AG and CPL Aromas, which will offer expert advice and insights into the latest aromatic components for personal care formulations. For the latest developments in high-end lab equipment, the Lab Zone will invite leading companies to share their knowledge of emerging trends and innovations. In addition, the Testing & Regulations Zone will inspire solutions to ensure the safety, stability and shelf-life of personal care products.

Highlighting contrasting global developments, country-specific, national pavilions will bring together niche suppliers from France, the UK, South Korea, Brazil, Spain, South Africa, Colombia, Peru and Tunisia.

For more information and to receive the latest updates, register to attend via the website https://www.in-cosmetics.com/register